The Power of Small

Not small as in insignificant. Small as in specific. Small as in intentional. Small as in human-scaled and sustainable.

For too long, we've been told that success means scaling. More content. More employees. More offices. As if the only path forward is to become a factory.

But what if scale is the wrong metric entirely? What if the goal isn't to serve millions, but to serve one — perfectly — and then do it again, and again?